Jan 18, 2013
A new report by Digital Book World sheds light on ebook reading trends for children in the United States. According to the report, The ABC’s of Kids & Ebooks: Understanding the E-Reading Habits of Children Aged 2-13, 54% of U.S. children are now reading ebooks. That figure is more than double the 24% of U.S. adults who read ebooks.
Also of note is readership frequency. Among ebook-reading kids, about one third of them do so more than once a day and 85% of them read an ebook once per week.
The figures seem high but perhaps they’re skewed by the adoption of tablet devices, such as the Apple iPad, by school districts across the country. On the other hand, the survey was conducted online, which may not accurately account for low-income individuals. Regardless, the trends are good news for artists, writers, and publishers who are targeting ebooks towards youngsters.
The ABCs of Kids & Ebooks report is available for purchase in the Digital Book World store. Additionally, a webcast will be held on January 29th to discuss findings from the report.